My Story
Why I care about “execution that holds up.”
I don’t believe in “marketing noise.” I believe in marketing systems.
In most teams, marketing breaks because the basics aren’t stable: the website isn’t updated, emails aren’t consistent, tracking is unclear, and reporting doesn’t lead to action.
My work is built around making execution reliable — so every campaign has a clean landing experience, every email is QA’d, and every week ends with a simple report: what happened, why it happened, and what we do next.
Clarity
Clear goals, clean tasks, and timelines people actually follow.
Consistency
Website/email/content ops that doesn’t depend on “hero effort.”
Measurement
Tracking + reporting that shows what’s working and what’s not.
Improvement
Small iteration every week that compounds into growth.